The WWF is hosting a nationwide meditation for the planet
Washington, DC, March 22, 2021 (GLOBE NEWSWIRE) – On Saturday, March 27 at 8:30 p.m. local time, Earth Hour, one of the world’s largest grassroots environmental movements, will once again inspire individuals, companies and organizations in over 180 countries and territories to renew their commitment to the planet.
The World Wildlife Fund (WWF) works with internationally acclaimed scholar and peloton yoga and meditation teacher Dr. Chelsea Jackson Roberts got together to host a nationwide meditation for this year’s Earth Hour. The free 15-minute guided meditation invites individuals to say thank you for the planet’s many services, reflect on their personal connection with nature, and set intentions for their upcoming environmental journey.
Americans are at risk of losing their connection with nature. For example, the average American child only plays 4 to 7 minutes a day outdoors, compared to more than seven hours a day behind a screen. Humankind’s broken relationship with nature is a key driver behind the COVID-19 pandemic, natural disasters caused by climate change, and food and water security issues.
“The more we consciously and compassionately take care of ourselves, the more conscious we can become of how we can take care of the earth.” says Jackson Roberts. “Our health and well-being are closely linked to nature – from the food that nourishes us, to water that provides us with moisture, to the fresh air that we breathe.”
Traditionally, the global skylines have gone dark and millions of people have turned off their lights for Earth Hour as a symbolic gesture of their commitment to preserving our planet. Over the past year, the global pandemic has affected us all, and WWF is celebrating this annual celebration by encouraging supporters to create a moment of calm for themselves and rediscover their connection to the natural world through meditation.
Sometimes we have to slow down to go faster
After meditation, Earth Hour attendees are encouraged to incorporate their renewed appreciation for nature into their environmental goals and exercise as a whole.
“Every effective movement begins with deliberate individual action. Individual measures add up and can have cascading effects on communities and society as a whole. ” says Shauna Mahajan, social scientist for nature conservation at WWF. “Earth Hour is a great time to pause, reflect on our environmental goals, and get back on track with our commitments to protect the planet.”
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Notes for editors
Link to the Earth Hour page
Link to the assets of the Earth Hour 2021 for media
In addition to meditation, each of us can celebrate Earth Hour in our own way. See how here.
About the hour of the earth
Earth Hour is the flagship of the WWF’s global environmental movement. Born in Sydney in 2007, Earth Hour has grown to become one of the world’s largest grassroots environmental movements, inspiring individuals, communities, businesses and organizations in more than 180 countries and territories to take concrete environmental action for over a decade. Historically, Earth Hour has focused on the climate crisis, but more recently Earth Hour has tried to bring to the fore the urgent problem of natural loss as well. The aim is to create an unstoppable movement for nature like it did when the world came together to fight climate change. The movement recognizes the role of individuals in creating solutions to the planet’s most pressing environmental challenges and harnesses the collective strength of its millions of supporters to drive change.
About the World Wildlife Fund (WWF)
WWF is one of the world’s leading nature conservation organizations that has been active in nearly 100 countries for over half a century to help people and nature thrive. With the support of more than 5 million members worldwide, WWF is dedicated to providing science-based solutions to conserve the diversity and abundance of life on earth, stop the deterioration of the environment and combat the climate crisis. Visit www.worldwildlife.org to learn more and stay up to date with the latest conservation news by following @WWFNews on Twitter and signing up for our newsletter and news notifications here.